FOR IMMEDIATE RELEASE
Winter 2007-08
Contact: Tracy Owen Chapman
Weidinger Public Relations 775.588.2412
tracy@weidingerpr.com

KIRKWOOD’S KIRKWOOD S EXPEDITION LODGE ALIGNS WITH CURRENT BUYER’S MARKET
Buyers Have Reason to Capitalize on Luxury Slope-Side Lifestyle Now

(Kirkwood, Calif.) With the only private residence club in California literally on the mountain and with front-door ski access, Expedition Lodge at Kirkwood Mountain Resort is changing the way people buy high-end, ski resort real estate. And in times like this, fractional becomes the obvious choice for homebuyers looking for lower risk, lots of time and part of the cost.

“The current buyer fits the Kirkwood mountain adventurer profile: a purist searching for a true ski experience, yet a discerning buyer looking for a solid investment and a high-end, full-service lifestyle for the family,” said Tim Cohee, president of Kirkwood Mountain Realty.

The fractional real estate market allows buyers to get in on an entry-level price and own the best. In addition to the front-door ski access and being physically right on the mountain, what differentiates Kirkwood’s Expedition Lodge is the size of the residences. The residences are very large compared to industry standards running between 2,000 and 3,000 square feet, ideal for social gatherings.

“People want to feel like they’re living in a fine hotel complete with all the pampering, while also having a real challenge right outside the door,” continued Cohee. “Expedition Lodge buyers understand that Kirkwood is finally building something that is as spectacular as the mountain.”

The concept of a fractional luxury home with the amenities of a private residence club all within a snowball’s throw of a chairlift is moving the real estate needle at Kirkwood. Expedition Lodge has accepted more than $15 million in contracts heading into the busy time of the winter season.

With the recent approval of Kirkwood’s extensive master plan, buyers are still able to get in ahead of the impact of when mountain improvements will push real estate absorption and price.

“The demand of consumers in general and of long-time Kirkwood enthusiasts in particular has driven the evolution from standard accommodations, food and services to the new luxury level,” said Cohee.

Buyers understand the time and value equation at Kirkwood. “Time is going by regardless of the market and by not purchasing they are only putting off a good time. There’s an opportunity now to obtain a mountain lifestyle and as far as value goes, no one looks back and regrets that decision,” stated Cohee.

Private Residence Clubs are a $2 billion annual industry with overwhelming appeal for families seeking second-home ownership without the demands of whole ownership. On schedule for a December 2009 opening, Expedition Lodge represents the area’s most luxurious slope-side condominium and an unparalleled level of service for the Tahoe region.

Membership in the 17 residences start at $379,900 for three-bedroom residences and $429,900 for four-bedroom units with prices expected to rise in subsequent phases. Ownership at Expedition Lodge also includes membership in Registry Collection, the world’s leading brand and exchange club for luxury resort property owners. Remaining Founders Club memberships include a bonus of $20,000 in extended skiing privileges.

The spacious residences are located in the heart of the Mountain Village with five chairlifts just outside the front door. Each residence will feature a large gas fireplace, a complete entertainment center with cable or satellite TV along with DVD player and high-speed Internet connections.

Services include a private wine bar and owner wine storage, daily ski valet, demo gear, grocery services, dinner and ski school reservations, spa treatment, childcare, outdoor Jacuzzi, exercise room, private lounge and game room.

Expedition Lodge will also house Kirkwood’s first retail expansion in several years - a High Adventure Outfitters Store offering Expedition Kirkwood programs and amenities including backcountry skiing, avalanche awareness and women’s clinics, as well as high-end gear, maps and apparel.

“We’re owners at Expedition Lodge because time is everything and it has to be flexible. Everyone’s busy and the pace of play is demanding. We want to enjoy family time together on the best mountain in the Tahoe area with the utmost comfort,” said Dr. Rick DeChamplain from South Carolina, the first buyer in Expedition Lodge.

Celebrating its 35th season, Kirkwood is surrounded by 10,000-foot mountains and national forest. It’s also home to North America’s deepest snow pack, with an average annual snowfall of 638 inches the past four years. In the summer, the beauty of Kirkwood valley is in full bloom with outdoor activities including hiking, mountain biking, horseback riding, fishing and weekends full of special events.

The Kirkwood lifestyle has been recently featured in the February 2008 issue of SKI Magazine along with October 2007 Robb Report. SKI Magazine devoted the October 2007 magazine cover to Kirkwood as readers ranked the resort No. 8 for snow quality among all North American resorts. Readers of Silicon Valley’s The Wave chose Kirkwood as their resort of choice for the 2008 season. Forbestraveler.com just rated Kirkwood as a top snowiest resort in the world. USA Today (January, 2008) included Kirkwood as a top ten best place for crowd-free skiing and riding.

Visit www.ExpeditionLodge.com or call 1-888-567-7827 for more information. The sales and preview center are open at the resort this ski season.



Celebrating 35 years, Kirkwood Mountain Resort is becoming one of the Nation’s top year-round family lifestyle destinations with an extensive master plan now underway to ensure its private retreat appeal. Kirkwood is recognized by winter purists and national media alike for its quality snow and terrain variety: SKI Magazine featured Kirkwood on the Oct. 2007 cover and ranked it No. 8 for ‘Best Snow’ in North America; Skiing Magazine ranked Kirkwood No. 12 in the country (Nov. 2006); Readers of Silicon Valley’s The Wave Magazine selected Kirkwood as Resort of Choice, Winter 2008. Located 177 miles from the Bay Area along scenic Highway 88, its base elevation of 7,800-feet assures skiers more annual snowfall than any other Tahoe resort. Known for its pristine beauty and action-packed expeditions and events, the resort offers skiing, snowboarding, cross country skiing, snow shoeing, sled dog tours, ice skating, hiking, fishing, horseback riding, mountain bike park, zip line, ropes course, disc golf and more. An ideal location for weddings and corporate meetings, the Kirkwood Village includes boutique shopping, live music and dining. Visit www.kirkwood.com and for slope-side home options, visit The Palisades and Expedition Lodge, the area’s first on-mountain private residence club now under construction. Call Kirkwood Mountain Realty 888.593.7767 for more information.


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